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Content is king. Besides that?

July 13th, 2009 admin No comments

You have heard in internet business content is king. What come after the content in internet business then?

The answer would be the community (loyal visitors that keep coming back and participate).

To come out with a successful website, you need both content and community. To make it even successful, you need to educate the community to create content on your website. This is what big websites do. For example youtube.com, wikipedia.org, facebook.com, digg.com, rapidshare.com and many more.

If the community do not create the content, you need to find other means of adding massive contents on your site as strong reasons for people to come back. This model used by google and other search engines that use so called crawler to go and bring back data from millions of websites on the net.

So always remember to create a successful website you need CONTENT + COMMUNITY.

How to get more from Adsense?

July 10th, 2009 admin No comments

Always been thinking how to improve Google Adsense income but the key things are still back to these 3 criterias:

1. Get more traffic (impression)

- use what ever medium you can think of including video marketing, search engine marketing, social networking (like fb,twitter), social bookmarking (like digg,delicous), article directory, press release, special report, your opt-in list, link from your other websites, your  favorite forums, blog comments, IM status etc

2. Get more clicks (conversion)

- positioning (must be near to main content)
- color scheme (either very same to your color scheme or totally contra)
- ad size - use large ones (728×90,300×250)

3. Target for high-priced ads (value)

- niche with high profit margin, advertiser willing to pay more in advertising if they get more in profit (high margin business)

So what ever you do, don’t forget these 3. Forget about those people selling ’secrets’ because they will tell all these 3 again with slightly different context. Spare your money to buy some good tools and pay for marketing.

Web sales copy checklist

June 1st, 2009 admin 2 comments

If you want to sell online. Pay attention. You need all the following in your page..

  1. Powerful and attention grabbing headline
  2. One line to summarize top 3 benefits
  3. Establish your credibitly - who are you and why they need to listen to you
  4. Problem & solution - describe the problem, how big can it grow and what solution you have for that problem
  5. About the product - tell more about the product. Always relate the features to benefits
  6. Give examples for them to feel - demo, trial, sample, example
  7. Again - the benefits in bullet form
  8. Testimonials - don’t listen to us, listen to what other people have to say about us
  9. Do comparison to show it is really valuable
  10. Give reason why the price is like that or why you are giving this away with this price
  11. Give bonus - create greedy mentality
  12. Guarante - money back?
  13. Very clear and easy to order - 1-3 steps
  14. Add the P.S - last chance to persuade

Add few “order here” link on the page - after testimonials, benefits, why the price so low, bonus, p.s.