Web sales copy checklist
June 1st, 2009
2 comments
If you want to sell online. Pay attention. You need all the following in your page..
- Powerful and attention grabbing headline
- One line to summarize top 3 benefits
- Establish your credibitly - who are you and why they need to listen to you
- Problem & solution - describe the problem, how big can it grow and what solution you have for that problem
- About the product - tell more about the product. Always relate the features to benefits
- Give examples for them to feel - demo, trial, sample, example
- Again - the benefits in bullet form
- Testimonials - don’t listen to us, listen to what other people have to say about us
- Do comparison to show it is really valuable
- Give reason why the price is like that or why you are giving this away with this price
- Give bonus - create greedy mentality
- Guarante - money back?
- Very clear and easy to order - 1-3 steps
- Add the P.S - last chance to persuade
Add few “order here” link on the page - after testimonials, benefits, why the price so low, bonus, p.s.